We share our thoughts

Learn how to test startup ideas fast with simple prototypes. Real methods, clear steps, and honest signals founders can use before writing any code.

A guide for early-stage startups to do UX research fast and cheap. Learn how to recruit real users, run interviews in a week, and get genuine product insights without breaking the bank.

Learn what design work to skip before product-market fit. Focus on clarity, speed, and user learning—not pixel perfection.

What branding do early-stage startups really need? Learn how to create a minimum viable brand – the key design, voice, and identity essentials for idea-stage startups – and what to skip until you have traction.

You don’t need to code a full product to find out if you’re on the right track. This post will show you how to use design to validate your startup idea quickly and cheaply, before you write a single line of code.

In ElixirConf EU 2025 I spoke about approaches to authorization and access control in Elixir and presented how the Permit library fits into that. You can watch the presentation on YouTube if that sounds interesting!

Ask any SaaS founder what keeps them up at night, and ROI will be on the list. Revenue versus cost, growth versus churn - it’s the balancing act of software projects. Yet, there’s one area often left in the “nice to have” bucket: UX/UI design.

That’s a mistake. Design doesn’t just change how your product looks; it changes how much money it makes. From onboarding to retention, every click, scroll, and interaction influences ROI. What are often underestimated link between design and business outcomes? Let’s check.

It's 3 months since ElixirConf EU 2025 in Kraków, and my presentation about authorization and access control in Elixir with the Permit library is now available to watch on YouTube.

Even the best-designed products can fail if users get stuck, confused, or frustrated. That’s where a UX audit template comes in – a structured way to uncover usability issues that might be costing you customers and revenue. This template is part of a set of templates designed to streamline the audit process.