We share our thoughts

What branding do early-stage startups really need? Learn how to create a minimum viable brand – the key design, voice, and identity essentials for idea-stage startups – and what to skip until you have traction.

You don’t need to code a full product to find out if you’re on the right track. This post will show you how to use design to validate your startup idea quickly and cheaply, before you write a single line of code.

In ElixirConf EU 2025 I spoke about approaches to authorization and access control in Elixir and presented how the Permit library fits into that. You can watch the presentation on YouTube if that sounds interesting!

Ask any SaaS founder what keeps them up at night, and ROI will be on the list. Revenue versus cost, growth versus churn - it’s the balancing act of software projects. Yet, there’s one area often left in the “nice to have” bucket: UX/UI design.

That’s a mistake. Design doesn’t just change how your product looks; it changes how much money it makes. From onboarding to retention, every click, scroll, and interaction influences ROI. What are often underestimated link between design and business outcomes? Let’s check.

It's 3 months since ElixirConf EU 2025 in Kraków, and my presentation about authorization and access control in Elixir with the Permit library is now available to watch on YouTube.

Even the best-designed products can fail if users get stuck, confused, or frustrated. That’s where a UX audit template comes in – a structured way to uncover usability issues that might be costing you customers and revenue. This template is part of a set of templates designed to streamline the audit process.

While Elixir isn't the programming language most commonly associated with embedded software development, it offers features that could make it an unexpectedly good choice in this domain. The qualities for which we appreciate Elixir so much - concurrency and fault tolerance - also play a key role in more complex embedded systems, where multiple tasks must run in parallel and recover gracefully from failures.

When you first launch your Elixir app, everything seems super fast. Lightweight processes and fast routing, fantastic WebSocket support. But when the app becomes a real, revenue-generating system, you suddenly need answers to difficult questions.

When you think of entry-level projects for newcomers to the IoT realm, one of the first things that comes to mind is: build a weather station!